In 1979, Sekiguchi Corporation established a specialized division in order to create goods based on its hugely popular Monchhichi character. In response to the growing demands, the division became a separate entity, Sekiguchi Creative House, in 1980 and continued to extend the business.
In 1995, Toshio Sakai, senior executive director of the company, took over the business rights, established CUBE CO., LTD., and became the president.
CUBE has been designing and developing new characters as well as designing manufacturing, and selling various toys, dolls, plush and other goods.
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